Breaking News

GSK Selects Veeva as CRM Partner

Multichannel CRM provides insight and tailored interactions for customer engagement

Author Image

By: Kristin Brooks

Managing Editor, Contract Pharma

GlaxoSmithKline (GSK) has selected Veeva Systems, Inc. as a multichannel CRM partner. Veeva CRM delivers customer insight and tailored interactions for customer engagement across all touchpoints including, in-person, email, web, and phone.   “GSK is committed to providing healthcare professionals relevant product and disease area information, when, where, and how they need it,” said Simon Dingemans, chief financial officer at GSK. “We are pleased to partner with Veeva to help fulfill our multich...

Continue reading this story and get 24/7 access to Contract Pharma for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Contract Pharma Newsletters